Emcee Couture

the designer;

byMeichi is the brainchild of Malaysian fashion designer Meichi Phoon. Equipped with the art of precise tailoring and an eye for creating practical yet trendy pieces, Meichi started her own ready-to-wear line in 2009.

Since 2013, Meichi started designing customised pieces upon request; each masterpiece is thoughtfully designed and sewn with its proud owner’s personal story and style in mind.

Versatility and practicality are two common traits found in Meichi’s design style. This is especially prominent in her Emcee Bridal ‘The Infinity Wedding Gown’ series. Meichi aspires to continuously inject excitement into the fashion scene with game-changing ideas.


the creation;

Their work is the perfect blend of modern and couture detailing. Think beauty and elegance with a romantic tone. Made for contemporary women, a byMeichi design is popularly known for its comfort, versatility and practicality.


the atelier;

They design and sew their masterpieces locally using the highest quality fabric sourced from all around the world. Their in-house manufacturing allows them to control and maintain quality standards at every step of the production.

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