Why pay so much?
Posted on February 22 2019
Why should we spend thousands of ringgit on clothes that we could possibly or easily grab it off the shelves of fast-fashion retailers? WHAT EXACTLY ARE WE PAYING FOR?
1. A Form of Art.
Art can be presented in many different forms. Designer clothing in this instance IS a form of art. Inspirations don't come easy, Bruno Mars took 4 years (from the previous album - Unorthodox Jukebox) to come up with the 24K Magic album of 9 tracks. In the world of fashion, designers are required to come up with 4 drops of collection within a year, and that's what you are paying for.
(Alice McCall and her team in the midst of designing a new collection; picture extracted from The Trend Spotter)
"The goal of life is rapture. Art is the way we experience it. Art is the transforming experience."
Just like art enthusiasts that recognise the value of expensive art paintings, you too are an art enthusiast appreciating art in the form of clothing, you are paying for the effort put into execution in creating these beautiful garments filled with character and each of their own kind. Most times made-to-order, the scarcity of these pieces is what defines its values.
(Shop "Honeycomb Ruffle Skirt" by Dion Lee)
Craftsmanship, an art so high admired within the Japanese society, is a skill possessed (in most cases) only by those with passion and devotion. Each piece has its own structure and the way it flows, completely different from bulk manufacture. Even when a counterfeit substitute is found, when put on, one can immediately tell the difference from the way it looks on you, to how it feels on you. But at most times, due to its complexity, it is almost impossible to copy.
2. Sustainability; saving the planet.
(Picture extracted from "BBC News")
The fashion industry, undeniably, is an industry that is harmful to the environment. Facts are facts, no matter the attempt to cover the truth, issues created by the industries still lies. But that does not mean that we should give up dressing up and walk down the streets naked.
This instead implicates that consumers should consider investing in quality. Basics, for instance, is staple in everyone's wardrobe. The higher priced white tee is not just USD120 merely for branding, but also its life-span. Whether you believe it or not, that USD120 t-shirt can probably last you 3 years rather than that USD10 white-tee that male Kpop idols use to rip off during their performances.
This investment ensures saving you the hassle of getting a replacement for the worn out one after 3 months. Thanks to you, the landfill of clothing wastes can now too halt its competition with the Burj Khalifa.
Statement pieces also mean a potential vintage collection that can be kept in the closet forever. Invest in those that are timeless; invest in those that can be styled differently to make the most out of it. These "smart" expenditures, in a way, helps save the planet in a sense that, No. 1 you would not recklessly throw them out considering the price you have paid; No. 2 better quality, equals more wears, equals lower cost per wear, also equals not contributing to waste landfills anytime soon.
For the reasons above, do you think luxury fashion is worth paying for?